News. Marketing communications should not appear to condone or encourage actions which contravene the law, self-regulatory codes or generally accepted standards of environmentally responsible behaviour. Testimonials or endorsements which have become obsolete or misleading through passage of time should not be used. Inexperience and credulityMarketing communications should not exploit inexperience or credulity, with particular regard to the following areas: 1.

, Environmental Claims in Marketing Communications. The Code should also be applied, where appropriate, by all organisations, companies and individuals involved and at all stages in the marketing communication process.

The ICC certifies that building officials – including inspectors and plan reviewers – have taken training classes and passed the ICC's test in their particular field. Both play a significant role in maintaining safe and healthy communities. What Is ICC Certification?. Responsibility for the observance of the rules of conduct laid down in the Code rests with the marketer whose products are the subject of the marketing communications, with the communications practitioner or agency, and with the publisher, media owner or contractor.

For other specific rules on marketing communications with regard to children: When collecting personal data from individuals, care should be taken to respect and protect their privacy by complying with relevant rules and regulations.

Decision of the ICC in the matter of Yousuf Al Balushi - 23 February 2020. Marketing communications should, where appropriate, include contact information to enable the consumer to get in touch with the marketer without difficulty.

Marketing communications should respect human dignity and should not incite or condone any form of discrimination, including that based upon race, national origin, religion, gender, age, disability or sexual orientation.Marketing communications should not without justifiable reason play on fear or exploit misfortune or suffering.

No communication should be such as to impair public confidence in marketing. The above does not apply to communications with the sole purpose of attracting attention to communication activities to follow (e.g.

Descriptions, claims or illustrations relating to verifiable facts in marketing communications should be capable of substantiation. If you're already an ICC member Sign In Now. characteristics of the product which are material, i.e.

Identifiable personal information about individuals known to be children should only be disclosed to third parties after obtaining consent from a parent or legal guardian or where disclosure is authorised by law. They also need a specialty certification for whatever subcategory they want to work in, such as fire inspection or plan review.

(Third parties do not include agents or others who provide technical or operational support to the marketer and who do not use or disclose children’s personal information for any other purpose.).

Marketing communications should not contain or refer to any testimonial, endorsement or supportive documentation unless it is genuine, verifiable and relevant.

misuse technical data, e.g. Prices should not be presented in such a way as to lead children and young people to an unrealistic perception of the cost or value of the product, for example by minimising them. in the digital interactive media see chapter D. within the context of food and non-alcoholic beverages see the ICC Framework for responsible food and beverage marketing communication. Where the cost to consumers of accessing a message or communicating with the marketer is higher than the standard cost of postage or telecommunications, e.g. They should respect the principles set out in chapter E, Environmental Claims in Marketing Communications.

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