The company introduced Mini-Tonka in 1963, a smaller and cheaper truck aimed at younger children. 5+ Years, Please select ALL of your current, valid driver’s licenses. Few People Know That Minnesota Is The Birthplace Of Tonka Trucks, The Tough Trucks Invented In The 1950s. And GoBots soon were imitated by Hasbro's Transformers, similar robots licensed from another Japanese toy maker, Takara. Tonka is an American producer of toy trucks. We all had our favorites, whether it was Barbie, GI Joe, or even a simple teddy bear. Kenner and Parker Brothers became divisions of their own and, apparently, flourished under new ownership. Tonka Corporation began as a small metal manufacturing company located in an old school house in Mound, Minnesota. Maisto International, which makes diecast vehicles, acquired the rights to use the Tonka name in a line of 1:64 scale diecast vehicles, featuring mostly trucks. 4 Years Maisto International, which makes diecast vehicles, acquired the rights to use the Tonka name in a line of 1:64 scale, featuring mostly trucks. Introduced with television advertising, the GoBots soon had their own television show and comic book series. The company still had difficulties, however. It was to be produced by Sony Pictures Animation, Hasbro Studios, and Happy Madison Productions, and to be distributed by Columbia Pictures. And, of course, I could not be without the fire trucks. Tonka was folded into the Hasbro stable of companies, operating out of Hasbro's Pawtucket, Rhode Island headquarters. [8], In 2001, Tonka trucks were inducted into the National Toy Hall of Fame at The Strong in Rochester, New York. Tonka also revamped its classic toy truck line and applied more sophisticated market research to its products. [10], Thirteen video games based on the toys were released between 1996 and 2006. It was the original manufacturer of the Pound Puppies toy line, and in the late 1980s licensed products inspired by Maple Town. Tonka has produced a variety of toys, including dolls (Star Fairies, Bathing Beauties, Maple Town, and Hollywoods) and other toys aimed at girls, such as Keypers, and aimed at boys, such as Gobots, Rock Lords, Spiral Zone, and Steel Monsters. Though its famed trucks are still its best known product, Tonka also produces dolls and soft toys for girls, as well as various games, toy guns, balls, tools, and other assorted playthings. With marketing pitches on television and on cereal boxes, Tonka also did brisk sales of a miniature electric car. Apr 20, 2012 - I love these old toy trucks....had some as a child and wish I still had them. However, the Master System's market share declined, since Tonka did not have experience with video games or how to market them. Some were close to Tonka classics, such as the Mighty line and the durable Tonka dump truck. 1 Year Bandai had attempted to sell the robot in the United States in 1980, but was unable to make its product appealing to U.S. children. La dernière modification de cette page a été faite le 12 août 2020 à 07:32. I had the crane and dump truck and hauled tons of cat litter from construction site to construction site. Damn, I just gave away 2 trucks and a loader that’s been sitting in my barn for years. 1-5 Months Then Tonka licensed a robot toy from Bandai, the largest Japanese toy maker.

Today’s Tonka trucks have had a bit of a makeover, with some taking an imaginative, almost comical theme for the really young drivers at heart.

The first ones were the Model 100 Steam Shovel and the Model 150 Crane & Clam. [3], After some modifications to the design by Alvin Tesch and the addition of a new logo created by Erling Eklof, the company began selling metal toys, which soon became the primary business. Tonka était en difficulté financière depuis l'achat de Kenner Products en 1987 pour 555 millions de dollars qui lui avait apporté les marques de Parker Brothers dont le Monopoly mais avec aussi des licences dont la série SOS Fantômes, le film Batman[3] ou la série Charlotte aux fraises. Kenner's brands were expected to offset the volatility of Tonka's hit toys and supplement its classic Tonka truck line. Without Tonka, you might have never dreamed of becoming a truck driver, so, alas, we pay homage to the mighty “Tonka Tough.”. Tonka built new corporate headquarters, putting distance between the manufacturing plant and the executives. Or, did your snotty big brother finally get tired of his and hand it down to you after years of being patient. One product geared toward toddlers is a smiling dump truck that does somersaults and plays music. Une page sur une entreprise étant sujette à controverse, n’oubliez pas d’indiquer dans l’article les critères qui le rendent admissible. The company also began making educational products under an agreement with the Smithsonian Institution and acquired Vogue Dolls in 1973. But by 1987 Pound Puppies had lost their hold on the market, and profits skidded, dropping almost 70 percent in the first half of the year. [11], In 2012, an animated film based on the trucks toy line was in development. Since 1991 the company has operated as a division of Hasbro, Inc., the largest toy company in the United States. In a major blow to Tonka's Minnesota workforce, steel truck manufacturing began to move from Mound to El Paso, Texas in 1982 with the transfer of equipment and production completed in 1983. Thirty trucks have followed since Tonka's first one left its tracks in the sandbox, and the company, now owned by Hasbro, is still represented in playgrounds around the world. The adoption ploy was borrowed from Cabbage Patch dolls, which had been all the rage a few years earlier. The GoBots' trick was that they were actually two toys in one. The next few years were still rocky, but by 1974 Tonka seemed to have corrected some of its problems and was working hard to gain some stability. So now Tonka was under even more pressure to boost sales. He moved quickly to eliminate unnecessary expenditures and to bring the management structure closer to its former pattern. Tonka hired two consulting firms, one from Milwaukee and one from Philadelphia, to help the company plan. Maisto International, which makes diecast vehicles, acquired the rights to use the Tonka name in a line of 1:64 scale, featuring mostly trucks. Tonka Toys has had a long history of manufacturing two or wrecker trucks. The brand became a staple in U.S. households, the toy no boy should be without. Shank closed the old manufacturing plant in Mound, laying off about 500 workers. This kind of creative brand extension seemed destined to keep the Tonka name alive despite the vast changes in the toy market and toy industry that had occurred over Tonka's lifetime. [11], In 2012, an animated film based on the trucks toy line was in development. Copyright (c) 2019 Company-Histories.com. 3 Years

The logo used the Dakota Sioux word tanka, which means "great" or "big". 4 Years And, speaking of those classic cat-litter haulers, the National Toy Hall of Fame in Rochester, New York officially inducted Tonka trucks into the hall in 2001; a worthy accomplishment for the childhood toy that inspired all of us, professional drivers or not, to get trucking.

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