Customer Care [email protected] UK: +44 (0)20 7336 7599 US toll-free number: 1-800-401-8306 Monday – Friday, 9:30am-9pm (GMT) Saturday, 10am – 6pm (GMT) Sunday and UK BH | Closed Indeed, The Fold can effectively make clothes which are two different sizes for customers who might not be the standard size throughout their bodies. If you'd like a hot and hearty broth you'll need to look elsewhere. You can find a variety of products in categories ranging from wellness, beauty, home care, lifestyle, fitness and diet.

So it does feel like there’s still always that need to have more personal service.” 

And it is such a roller coaster that what I’ve really learnt is how to gather your resources in the tough times to, I suppose, rally and figure out, okay, do I still believe in this idea and am I really, really passionate about it? 2 photos. Seriously just look at these beauties, they speak for themselves…. It’s not fast fashion, it’s a classic piece that’s really well made. The only gaps in their glittering CVs were start-ups, retailing and fashion.

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The type of dress that flatters you, when you can rock it to work and look like superwoman. So, what was the attraction of going it alone in an entirely different and notoriously cut-throat market?

Whether it starts from the menu design, arrangement of the tables to the decor of the space.

With private equity you get to do everything. The dresses are nothing short of spectacular.

Having female investors completes the circle. Not only do women struggle with what to wear, but also where to buy their working clothes. It will be more challenging to scale, but there’s no reason not to persevere with it because it solves other problems and is quite a differentiator,” concludes McMaster.

While the consumer research pointed very positively in one direction, it didn’t solve the problem of the best business model to meet that need. But, for me, the really exciting bit is when we would have a session with the management team -- a really interesting entrepreneur who’d built up a business in a niche market in an interesting country where there was a lot of different dynamics,” says McMaster. We’re much more proponents of buying one really fabulous dress, it’s going to cost you much more money but it’s going to last you for years. It has to be felt to be believed. We have a small team and we’re so stretched, there are days when I’ll be vacuuming the office, sewing in a label and then going to meet a customer, and there are other days where I say, right, I’m writing a business plan or having a team meeting, and it’s everything on both sides. Perhaps its biggest hit is the 'Camelot'  which last month sold out in every size in just 30 minutes.

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Your browser does not support embedded videos. So the idea for The Fold really came out of that frustration and because both my business partner and I were serious about work but also interested in fashion.”, For McMaster the route to co-founding The Fold with Cheryl Mainland was far from direct. Help future customers by talking about customer service, price, delivery, returns & refunds. Archana P. London, United Kingdom.

I write about things I like and want to share so this is a positive blog. The idea for The Fold came out of that need and we really believe that being serious about work shouldn’t compete with being interested in fashion. Napier Coat in Black Jacquard

While entire shopping areas are dedicated to male business suits – London’s Savile Row for example – there are no such sources of easy inspiration for women. Rice paper folds are basically like summer rolls, which I feel naturally aren't chock full of flavor. And it's no wonder the brand is so popular with celebrities as it offers a personal services at its discreet Chelsea boutique, which has been designed to feel like a 'member’s club' rather than a shop.

Thin, flat-chested, very young models. You’re looking at every part of the company from both a macro and a micro level which was fantastic.

It was always intended to be a largely online brand. “The biggest thing I’ve learnt is around passion and stamina and I suppose having a kind of innate confidence in the idea and really believing in it.

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