The creative materials that are used as a result tend to drive much better engagement because theyâre based on an educated and authentic message. Use the following tips to guide your approach: It would be easy enough to craft a tweet or other social media post that simply says, âHappy International Womenâs Day! © 2020 Adweek - All Rights Reserved, Building and Growing an Engaged Community in a Virtual World 2020, Prime Video Takes the Escape Room Virtual to Promote New Show Truth Seekers, Thursday, Oct. 22 Scoreboard: Fox News Averages the Most Viewers for Debate and Across Prime Time, How DieHard Pulled Off That Die Hard Ad Starring Bruce Willis, 11 Takeaways from ANA Masters of Marketing, Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic, Using Data to Actually Improve Brand Strategy and Get Results, How Leading Marketers Will Lead Markets in 2021, 3 Keys to Insights-Driven, AI-Powered Segmentation, Using Transaction Data for Real-Time Research. In 2018, International Men’s Day will be celebrated globally on Nov. 19. This means your social media strategy could speak more directly about how your brand is striving to strike a better balance, whether itâs hiring more women, creating a peer networking or mentorship program or participating in larger conferences and events that focus on women in business. #pledgeforparity #IWD2016 pic.twitter.com/9bq1nHRBLr, — Gillian Anderson (@GillianA) March 8, 2016. You can join a campaign, donate or participate in a fundraiser, or start a conversation, to name a few. While short pieces of text with a URL back to your website or a landing page might work well for Twitter, Instagram demands a more visual approach, and links are often only available through the bio area of your companyâs profile.
While there is much to celebrate, according to the International Women’s Day website, progress has slowed. The top tweets came from artist manager and writer @haleyp, @RWitherspoon, @EmWatson and @LittleMix. The World Economic Forum predicted in 2014 that it would take until 2095 to achieve global gender parity. Other influential brands included The Wall Street Journal, Microsoft and Mashable, according to ListenFirst Media. Some events run all week! Disclaimer: Please do not include personal information you would not like others using this site to see. With diversity and inclusion at the top of many organizationâs corporate agendas, itâs more important than ever that companies speak on social media in a way thatâs informed, thoughtful and provides genuine value. Balance drives a better working world. TATA CLiQ.
International Women's Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. As the main concept of last year’s International Women’s Day, supporting community organizations to engaging customers on social media, global brands are getting behind International Women’s Day in new and innovative ways. The day also marks a call to action for accelerating women's equality. It’s #IWD2016! Here are some of the best International Women’s Day campaigns on social media. Brands are out in full force to support women … To find an event or other ways to get involved, visit the International Women’s Day Events page. According to a report by Social Media Today, International Women’s Day was Facebook’s most talked about moment of 2017, doubled from 2016, with over 50 percent of the posts occurring in the U.S., Brazil, Argentina, Mexico and India. It focuses on “men’s and boy’s health, improving gender relations, promoting gender equality, and highlighting positive male role models.”. The content of this site is moderated by the site owner on a regular basis. You want to weigh in on a celebration of womenâs contributions to work and society? According to data from, Artist manager & writer @haleyp (6474 epm), Actress Lea Michelle @msleamichele (3105 epm), The First Lady Michelle Obama @FLOTUS (2953 epm), Actress Reese Witherspoon @RWitherspoon (887 epm), Publication Affinity Magazine @TheAffinityMag (868 epm). With a history that dates back to the early 1900, International Womenâs Day has been recognizing the rights and achievements of women long before the need for more women in tech became a board-level priority in many organizations. Connect through social media by using the hashtags #PressforProgress, #InternationalWomensDay or #IWD2018. We notice its absence and celebrate its presence. Keep the conversation going, whether itâs on social media, internally or across other channels.
International Women's Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. 1. Among the top influencers according to Talkwalker were British pop group Little Mix, former Secretary of State and current presidential candidate Hillary Clinton, Senator Bernie Sanders, and First Lady Michelle Obama. We don't provide therapy and are not available 24-7 so please if you are in crisis, go to our crisis page: https://sova.pitt.edu/i-need-help-now Food can have a big impact on your mental health. The good news is that social channels are richer in storytelling opportunities than ever before, whether itâs using text, images, video or a combination of all three. In other words, find and talk to women of diverse ethnicities, sexual orientations and age groups.
It may make sense to come up with multiple variations on the key messages you develop, for instance, so that you can run them past the right people prior to posting them on Facebook, Twitter or Instagram. Tags: celebrategender equalityinternational women's daysocial media guidewomen. What is International Women’s Day?
The day also marks a call to action for accelerating women's equality. Social media may sometimes involve more spontaneous kinds of conversations, but you can still do a lot of planning behind the scenes, just as you would in a more traditional marketing campaign. International Women's Day (IWD) has occurred for well over a century, with the first IWD gathering in 1911 supported by over a million people. It also suggests youâve done little research into what this day is all about, and how itâs being celebrated this year. May we continue the fight for gender equality. #IWD2016 hit a peak Tuesday morning at 11:00 a.m. EST with 1201 mentions per minute. Do you experience seasonal anxiety and depression? International Womens Day has its origins back in the early 20th century in the US & Russia, but really became an established global event in 1977. In 2019, for instance, the theme is âBalance For Better.â Hereâs what the site says: From grassroots activism to worldwide action, we are entering an exciting period of history where the world expects balance.
The theme for this year was #PledgeForParity. Today, our Cabinet ministers take over this account & explain why they’re working to make the #PledgeForParity a reality. Facebook celebrated International Women’s Day with a celebratory image atop News Feeds. #mentalhealth #adolescentmentalhealth #blogging #support, Just posted a photo https://www.instagram.com/p/CFewptcDZTn/?igshid=9eivvv6k952q, Just posted a photo https://www.instagram.com/p/CFcUy_RDVS2/?igshid=1bg1yrmt94we5, Just posted a video https://www.instagram.com/p/CFcUICijNbX/?igshid=ckc2a6nwhkbf.
However, it was the campaign main hashtag #IWD2016 that was the most popular calling card of the day with 1.1 million tweets. Also, learn about Facebook’s Credit Her campaign. It’s International Women’s Day, and in 2018, the event may be even more important, and resonant, than ever. We're here to help answer your questions and stimulate some great conversation! Leave a comment in the section below! What do you think of International Women’s Day? Find out more about the background of International Women’s Day by visiting here (it has been observed since the early 1900s)! Find out more about the background of International Women’s Day by … The Landmark at One Market, Suite 300, San Francisco, CA 94105, United States, Discover thought leadership, tips, and resources to help manage, 5 Things Weâre Doing Now to Help Our Employees Navigate Work, How to Communicate With Customers During Times of Crisis, larger conferences and events that focus on women in business, trying to enter traditionally male-dominated industries. Even if you see a lot of positive response to what your brand says about International Womenâs Day on social media, donât stop there. Every heart embodies the #62MillionGirls working to break the barriers to an education. You must be logged in to view comments or post a comment. International Women's Day (IWD) has occurred for well over a century, with the first IWD gathering in 1911 supported by over a million people. You can also consider using the hashtag #BalanceForBetter as part of your posts, in addition to #IWD or #IWD2019, to make sure theyâre included among searches for similar kinds of content. We look forward to talking to you! The e-commerce arm of the TATA Group, rolled out the #WhateverCLiQsForYou contest on social media for International Women’s Day, asking women to share the things they found perfect for them, even though it wasn’t the case with others. On 8th March 2020 we filmed the gathering of over 350 women at Portobello in Edinburgh for the International Womens’ Day Swimrise event. And donât just talk -- listen and be prepared to act in ways that show youâre ready to help change womenâs lives for the better. SOURCE: Social Media Today (Retrieved on 8 March 2018).
The strongest brands, however, prefer to lead with original content of their own that articulates a strong point of view while aligning with their core values or purpose. There are many differnt skills one can place in th, For all those facing the college application proce, Adaptability! Using social media to talk about International Womenâs Day should follow the exact same approach. Privacy | Responsible Disclosure | Trust | Contact, © Copyright 2019 Salesforce.com, inc. All rights reserved.
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