It simply gives illustration meaning to the odds athletes faced and the will determination to overcome them.

Anyone who dared go to the park wearing a different sneakers brand does so at the risk of having their shoes snatched and hung on the park’s “tree of shame,” where several pairs of other sneakers’ brands are found hanging. Originally the Trefoil was created to represent all the products adidas, today, the Trefoil takes pride of place on the ever-popular Orignals range of clothing and trainers.

According to the book Sneaker Wars, Adolf Dassler, founder of Adidas, initially wanted to name his brand “Addas.” However, the name was already in use by another German show company. It was also when adidas got their famous three stripes, from a very unlikely source, read more about that in our “11 Things You Probably Didn’t Know About adidas” blog. The icon was built from three radiating leaves with the now-ubiquitous three stripes running through the lower half of the emblem. After World War I, Karhu Sports was hit hard and was financially uncomfortable as they ran short on capital. Font and Color of the Emblem. JavaScript seems to be disabled in your browser. For all print/marketing purposes, a custom eblem was created using the familiar ITC Avant Garde Gothic font which has always represented the company’s clean, almost spartan aesthetic.

The Adidas logo as we know it today was designed in the early 2000s and features a circle crossed by three curvy lines. It remains as important to the lifestyle and street culture as ever. It proved itself to be a versatile design element, helping to further propagate the empire that Adi built. However, the trefoil version still used the Adidas brand originals’ apparel and leisure lines. Fine Print Art is an educational independent research publication.

Fast-forward to today, Adidas is a big name in the athletic wear industry.
He had learned the art of baking and was looking to become a baker before he started making and selling track shoes. Born of sheer pragmatism and efficiency, while at the same time mired by war, feuding and betrayal, the brand which has become globally synonymous with athletic excellence doesn’t have the sort of case study one might expect. For this, three dark and two light lines are involved in the logo, as well as the word “Adidas” in the spelling received in 1967.

All he needed was a trademarked logo which he was more than happy to purchase from finnish sportswear label Karhu for today’s equivalent of $1800 and two bottles of whiskey. Much like its predecessor, this logo would enjoy widespread success, eventually beocoming the adopted standard across all apparel. Adidas has long been famous for its three stripes logo, however, they weren’t the first company to use the design. The stripes however were symbolic. The three stripes weren’t even a glimmer in his eye yet. A true sports fanatic, the youth was constantly tinkering and tweaking his shoe designs for optimal performance, a driving force which would earn him instant recognition and immediate demand for his products. Adidas was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. Possibly the most recogniseable of the logo’s, the adidas Trefoil. For the best experience on our site, be sure to turn on Javascript in your browser. There were consequences however, as workers from both factories carried their rivalry outside the workplace. Except now they can drive each other towards innovation and success, unencumbered by bad blood and fueled only by the sport of friendly competition which has always unified their respective purposes. In 1997 adidas needed a new identity for their corporate outlook and the new logo was born. In recent years adidas have staked their claim as the World’s top sportwear brand, with the huge success of their Boost range of trainers as well as their Originals line becoming a street style staple. Anyone who has bought a pair of Adidas in the last decade will no doubt recognize this logo from the branded packaging and boxes their products are sold in. The original owner of the logo was Karhu Sports. Adidas’ origin can be a bit controversial for many. The logo worked out so well, that it began to make appearances on their athletic products, raising the bar for their brand on pitches and in stadiums around the world. Read on. Moreover, they exist in four versions, which have … Long before Adidas purchased the trefoil logo, the brand had used the now-famous three-bar stripes in all of their products. Impossible challenges must be faced and overcome, and our reward is joy.

For the best experience on our site, be sure to turn on Javascript in your browser. History of ownership traced back to Karhu Sports. History of ownership traced back to Karhu Sports. He presided over his company until 1987, when he sold it to a French Investor, Bernard Tapie, for ₣1.6 billion. Later on, the trefoil version was replaced by the current logo resembling the shape of a triangle. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on WhatsApp (Opens in new window), How Adidas got its name and change in ownership, Adidas Net Worth: Facts, Brand Value, Earnings, Nike Net Worth: Facts, Brand Value, Earnings, Top-20 Best Car Racing Movies Of All-Time, Top-10 Best Sports For Girls To Play & Benefits, Best Sports Insurance Companies In America 2020, Best Basketballs 2020: Top-10 Indoor/Outdoor Picks, Top-10 Best Sports For Youths To Play & Benefits, Top-20 Richest Athletes In The World 2020, Top-10 Highest-Paid Sports In The World 2020, Top-10 Best Chess Players In The World Right Now, Top-20 Best Sports Brands In The World 2020, Top-10 Places To Buy & Sell Used Golf Clubs, 500+ Funny Fantasy Football Team Names 2020, How Super Bowl Squares Works, Win Numbers, Template, The trefoil Adidas logo was unveiled in Munich Olympics in 1972. This was an intentional design feature meant to highlight the company’s dedication towards helping people achieve more challenging feats with superior comfort and performance. All Rights Reserved © 2020 Fine Print, Inc. While we remain certain that Adidas will continue to reinvent itself there remains little doubt as to whether they will ever stray from the minimal essence of a brand that Just Works™. Unlike the current brand logo, the three-stripe logo was shaped in a “trefoil” leaf. With a truce formally declared both companies continue to rival each other in the professional sphere as they always have. Below are some of the interesting Adidas facts you need to know. With their push into street and leisurewear, adidas believed they needed a fresh logo and thus the Trefoil was born. However, Karhu Sports was hit hard by WWII, and short on capital, the owner agreed to sell Adidas the trademark to their logo for €1,600 and two bottles of whiskey. With both brands seeking their respective footholds, Adi decided to up the ante in 1971, expanding into mainstream markets for leisure and casual wear. RELATED: Top-20 Best Sports Brands In The World. The trefoil was an integral part of popularizing the shell-toe Superstar editions, which would earn global infamy from Run DMC in their classic song “My Adidas”, a fashion statement with a it’s own history. Rudolf was the more zealous of the two however, and the brothers would find themselves at odds more and more as the new regime grew in power. “Adidas Superstar” was originally made for basketball, however it became popular among skateboarders in the early ‘90s. This meaning is even more fitting as it relates to the athletes, most of whom Adidas sells their apparels to. They’ve devised strategies in maintaining and attracting new customers to the brand when apparel companies are struggling. Originally created for the launch of the adidas EQT range in the early 90s by Peter Moore, they changed colours from green to black with a couple of little tweaks and the rest as they say, is history. Rudolf established his company, now known as Puma, a bitter rival to the Adidas brand. History of the Adidas logo The three stripes logo has been affiliated with the Adidas brand. Rudolf was subsequently drafted in World War 2, while Adi would stay behind and produce shoes for the military. The three stripes logo has been affiliated with the Adidas brand. Adidas’ iconic three stripes brought the brand to prominence. In this article, we’ll go down memory lane, digging into the Adidas origin, history, logo and meaning, and finally, interesting Adidas facts. Although the athletic wear industry has become even more competitive than ever, Adidas has registered its presence in the scene, challenging huge leading brands such as Nike and New Balance. Each bar of stripe represented one of three central continents where the Adidas footwears were majorly sold—North America, Asia, and Europe. The mountain in the logo shows steady growth as it moves upward, symbolizing conquering challenges. Founder of Adidas, Adi Dassler originally had no intention of delving into the footwear business. From his nickname “Adi” and the first three letters of his last name, “Dassler,” Adolf changed his company’s name to Adidas. Affiliate Disclosure: We may earn commissions from purchases made on Amazon via our links. He managed to do so just in the nick of time it seems, for most people today have no idea that the iconic stripes once adorned a completely different brand. Details are sketchy as to the source of their dischord, but for whatever reason upon Rudolf’s return to Herzogenaurach, the two would never speak to each other again. Please feel free to share your comments about this article in our comments section below. The other adidas logo you may know is the “performance” logo, more commonly associated with their sports range, if you’ve got an adidas football kit then it probably has this. “11 Things You Probably Didn’t Know About adidas” blog, Shop our wide range of adidas Trainers right here, Staff Knowledge Share: Parajumpers Right Hand Jacket, Staff Knowledge Share: Canada Goose Chilliwack Bomber Jacket, Autumn Winter Layering Pieces At Aphrodite, Staff Knowledge Share: Patagonia 3 in 1 Parka, Staff Knowledge Share: Moncler Maya Jacket.

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